Apple plans to open in Russia, the service center for the complete cycle, where it will be replaced, including damaged smartphone displays. This is reported by “Vedomosti” with reference to the letters sent by Apple to the Basmanny court of Moscow in connection with a lawsuit filed by one of the owners of iPhone.
According to one of sources, Apple is considering the possibility of creation in Russia of repair production. According to experts, the sale is unlikely to increase, but it will increase the loyalty of the Russian admirers of the brand. Employee of the partner company was informed that the creation of such a center would cost $1-2 million.
From emails, it also follows that in Russia, when this phone breaks, it in 90% of cases changed for new ones at authorized service centers. And in case of breakage of the display — 100%: displays in Russia Apple does not deliver.
To replace the display requires a complex calibration procedure using the “big and expensive” equipment, which accesses the operating system kernel on iPhone protected Apple, the letter reads. Screens can be replaced or at a retail Apple Store, which is not represented in Russia, or in a centralized repair center for Apple, which will create in Russia.
The main incentives for buying an iPhone is the commitment to the brand and developed the Apple ecosystem: access to apps, music, etc., says the representative of “M. video” Valery Andreyev. The creation of repair facilities of a full cycle can make iPhone users more loyal to the brand if speed up service, predicts it. The opening of new service capabilities are always positively perceived by customers, agreed the representative of “Coherent” Sergey Tikhonov. Although now the terms of the warranty exchange iPhone one of the best in Russia, he said.
When the service centre will appear in Russia, not reported. Representatives for Apple and Inventive Retail Group did not comment on the decision.
