Despite record profits, Apple is not resting on its laurels. American giant computer electronics still investing heavily in research and development.
Having studied done on form 10-K a report to Apple, journalists Businessinsider found that by the end of the year investments California giant in R & d (research and development) will grow by $1.5 billion what Apple will send additional investments not reported. However, on the background of rumors about the preparation of hypothetical “iCar” questions about directions of R&D investment does not occur.
It should be noted that for the activities associated with research and development, manufacturer of the iPhone and iPad spends less money than many competitors. For example, Samsung and Intel R & d spending in 2014 reached $13,4 and $10.6 billion respectively. However, large investments do not always lead to the creation of innovative products.
“The company remains confident that only targeted R&D investments are crucial for future growth and competitive position in the market and are directly related to the development of new and advanced products that are Central to the business strategy of the company,” said Apple representatives.
At the end of last year, Prime Minister Shinzo Abe announced that Apple intends to build a complex research and development work. The building appears Yokohama – the largest port city, the administrative center of the Prefecture of Kanagawa and will act as the centre for research in the field of materials, transport and health.” According to rumors, the specialists of the center will be involved in the project of electric car Apple.