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Apple: we reviewed hundreds of handsets to create the perfect smartphone

According to one of the main developers of the iPhone Tony Fadell, Apple dismantled hundreds of other manufacturers at the design stage of the iPhone. A top Manager shared interesting details about the creation of the first “Apple” smartphone in an interview with Wired.

“You knew about the existence of the touch of the phone LG Prada, which came out in 2006?” the journalist asked, referring to the device by LG, which, according to some analysts, copied Apple. In 2006, the head of LG Mobile Handset R&D Center, said: “Apple stole our idea.”

Fadell confirmed that knew about this device, but added that it was just one of the hundreds of smartphones that Apple took into consideration.

“Yes, I knew about it. We reviewed probably about 100 phones, 100 different players and a lot of consumer electronics. We looked at everything. It was all around the office, so we can just watch and understand what are these products as they were produced and what is their competitive advantage.”

In the interview, Fadell also talked about collaboration with Motorola. One of the results was the phone Motorola Rokr, iTunes compatible, which was submitted on 7 September 2005.

It is noteworthy that cooperation between the two companies began more than twenty years ago, when Apple used in their computers Lisa series processors Motorola 68000.

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