After almost 15 months since the launch of the Apple Watch, the demand for a wearable computer in the form factor of “smart” watches remains stable. It is reported by analyst firm UBS.
Despite the rumors about the impending release of the Apple Watch 2, sales of “Apple” gadget remain virtually unchanged throughout the year, indicating that the relentless demand for “smart” watch Apple. According to experts, in the June quarter kupertinovtsy sold 1.7 million Apple Watch vs 1.6 million in the previous quarter.
According to the forecast of UBS, in the September quarter, the smart watch Apple will be implemented in a number of 2 million copies. Sales of the device by the end of 2016 fiscal year will reach 10.35 million.
It is expected that the model called the Apple Watch 2 will be available in the third quarter, presumably at the September event on the occasion of the announcement of the iPhone 7. Among the expected characteristics of the new model is called the built-in camera with support for FaceTime video service, improved Wi-Fi function, built-in GPS module and mobile communication.
Thanks to the successful sales of the Apple Watch Apple has become a leader on the market of “smart” hours. But because of the high price of the gadget can not compete with more accessible fitness trackers. And the Corporation of Cupertino will not be able to become the leader of the market of wearable electronics.
Analysts from Strategy Analytics agrees with the results of investigations of UBS. According to them, in the first quarter Apple Watch captured 52.4% of the market of “smart” hours, while Samsung had to be content with only 14.3% of the market. As for the Apple, the company traditionally does not report sales of its smartwatch.