In 2015 the Apple Watch took more than 50% of the global market for smart watches and has demonstrated better performance than competing models. However, citing industry sources, the publication Dailycomm reports that deliveries of the Apple Watch last year were lower than expected in this year Apple has decided to act more cautiously in terms of their production volume.
By estimations of analytical company IDC, in 2015 the global market received 11.6 million Apple Watch. Almost the same result called the and researchers Canalys: according to their data, the company Tim cook has released 12 million Apple Watch. Meanwhile, in April last year, the Agency Reuters with reference to sources in the supply chain announced the intention of Apple to put at least 20 million “smart” hours. Moreover, one of the sources said that the plans “Apple” of the Corporation the issuance of 26 million of these devices.
Low demand has forced Apple to restrict the purchase of components for the next model, expected to be released in the second half of 2016, according to sources. According to them, overall the supply of Apple Watch this year will be the same or lower than the past.
In turn, IDC analysts predict that in 2016 the market will be 14 million Apple Watch, and their share in the world market will account for 49.4%. Experts believe that by 2020 the supply of “clever” hours of Apple will increase to 31 million, and their market share will drop to 37.6%.
We will remind, the presentation on 21 March, Apple announced the spring line of straps for the Apple Watch, which included a black version of the Milanese bracelet and the new nylon straps. The starting price of smart watches is decreased by $ 50 to $299.
