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Apple Watch. The success story of the most popular smart watches

9 September 2014 was presented Apple Watch, which changed the world of wearable electronics.


Apple understands that watches remain a fashion accessory and represent a huge number of variations. When selecting a device is to determine the size — 42 mm or 38 mm, and material: the watch is available in anodized aluminum (Sport version), stainless steel (Watch) or 18K gold (Watch Edition). For each version there is a huge amount of metal, silicone, nylon and leather straps.

A huge set of straps and dials are created in order to make Apple Watch the most unique and individual product for each.

But not the Apple one: for hours of affordable luxury straps Coach, Gucci, Hermes and others, which simply does not exist for the smartwatch to any other company.

Talked about Apple Watch

Their opinion about the novelty is expressed not only ordinary users, as well as stars and presidents of the largest watch companies. Jean-Claude Biver, President of TAG Heuer, named the watch “fantastic product and an incredible achievement for the company.”

Apple Watch appeared on the covers of fashion magazines and Instagram stars to the start of official sales.

Apple Watch

Apple is not divisible by official sales data, but the company occupies a leading position on the market of wearable electronics. With each new financial quarter figures are growing. Now Apple owns 49% of smart-watches market.

Changed the world?

Of course. Feature of Apple Watch is that it’s not just a gadget but also a fashion accessory.

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