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Apple Watch – most popular wearable device in Russia

“Smart” watches Apple Watch became the most sold in Russia wearable device at the end of 2016. Such data gives the company “the Messenger”. Apple Watch in 2016 accounted for 25% of sales of wearable electronics.

Accordingly, the Apple and the most popular brand of smart watches in Russia, the authors of the report. From the “Coherent” implies that in 2016 Apple occupied about 50% of the Russian market “smart” hours.

“The most popular smart-have accessory in Russia (and, accordingly, the top-selling “smart” clock) is the Apple Watch approximately every fourth user of the wearable gadget has taken on in 2016, this is the device that” writes “the Messenger”. The company noted that the Apple Watch will attract buyers not only for its functionality but also design. Another factor in the growth of interest in the Apple Watch is the demand of the iPhone in Russia – in 2016, Apple’s smartphones have occupied a leading position in the market of “smart” phones in our country.

The three leaders in the category of smart watches, in addition to the Apple Watch also includes devices from Samsung and SONY. This segment of wearable electronics in 2016, rose by 11% in units and 44% in rubles. The average price of a smartwatch in 2016 increased from 18 700 24 rubles to 100 rubles due to the growth of demand for expensive models.

In the segment of smart bracelets for fitness in the first place Xiaomi (in 2016 it accounted for more than 50% of the market of such devices in pieces), the report said. At the 2nd and 3rd places – Jawbone and Rovermate.

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According to “Coherent”, in 2016 the Russian market of wearable devices, the year-on-year increased by 42%, totaling over 270 000 devices. Were sold in Russia 137 000 and 134 000 fitness bracelets. In the money market of wearable electronics rose by 43% to RUB 3.8 bn.

According to Euroset and MTS, in 2016, unit sales of smartphones in Russia in 2016 compared to 2015 increased by 5%. According to MTS, in 2016 in Russia it sold 26.8 million units.

The position of the watch manufacturers over the year have not changed — but Apple has grown by about 18%, according to a source close to the company — partner of several manufacturers. Xiaomi also in the segment of bracelets has moved from 3rd place to 1st: in 2015, it occupied only 4.5% of this market.

According to MTS, in 2016, Apple’s share of the Russian market of smartphones in natural terms amounted to 11.1% (+3.8 p. p.) year-on-year. Interviewed market participants attributed this, in particular, with the growth of demand for the iPhone 5s: almost all of 2016, and was the bestselling smartphone in Russia. While the iPhone 5s is the cheapest smartphone Apple with Apple Watch support, officially sold in Russia, said a source close to the company — partner of several retailers.

In the second half of 2016 (when started official sales of the devices in retail), the share of Xiaomi in smartphone sales in Russia amounted to 1.1%, said earlier a member of one of the retailers.

The popularity of Xiaomi trackers is determined by the optimal combination of functionality, reliability and rates: for example, the device Xiaomi Mi Band can be purchased in the “Connected” for less than 1500 rubles, said the representative of the retailer Sergey Tikhonov.

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