Last month, Apple began selling a new collection of smart watches Apple Watch, created in collaboration with fashion house Hermès. For the wearable computer were manufactured unique leather straps with brand logo and exclusive dials.
The series includes Tour options for Single, Double and Tour Manchette: watch with a classic strap, a belt, moving around the arm twice, and a strap with a wide cuff. Strap for models Manchette is made of leather Hermès and refers to the shape of a horse cinches. Its special design ensures contact heart rate monitor with wrist. The model comes in a 42 mm case in stainless steel with leather strap Hermès Fauve colors.
Manchette handmade in the Paris Studio of the house. All watches in the collection are engraved on the case the symbolism of the Hermès brand and the custom dial is available with three design options.
As the Executive Director of Hermès, Pierre-Alexis Dumas, the company “strive to provide customers with elegant and functional accessories for everyday life”. Cooperation with Apple he called a reflection of this principle. “Both organizations share a sincere commitment to excellence,” said Apple’s chief designer Jonathan Ive.
French brand Hermès is considered the symbol of luxury. The hallmark of this legendary fashion house has become bags that are worth more than gold. So, the price of the famous model Kelly starts with a mark of several tens of thousands of dollars, but to buy it still have a month to spend on the waiting list. And the instance from the collection of Birkin once was the most expensive bag, pushed under the hammer. At auction for the lot of fashionable shelled out $200 000.
Experts believe that such a variety of styles, designs, sky-high prices, a collaboration with the fashion house — there is every indication that Apple wants to position the Apple Watch not as a geek device, and status as a fashion accessory. No wonder advertising device for the company attracts supermodels.
Line Apple Watch Hermès presents on sale in the Apple Shop in Central Department store. The cost model Manchette from the Apple Watch collection Hermès is 130 000.
