As it turns out, Apple is a leader not only in the number of manufactured “smart” hours, but also by their quality. This is evidenced by the recent study of J. D. Power and Associates in rankings which “Apple” giant with an enviable stability occupies the first place.
In the ranking of satisfaction of users of smart watches, compiled by J. D. Power, the Apple Watch lead with 852 points, while Samsung is in second place with 842 points, and the average satisfaction level is 847. Third place with 840 points Sony, on the fourth and fifth positions are Fitbit (839) and LG (827).
In order of importance key factors for users of “smart” watches are ease of use (48%), price (40%), brand reputation (38%) and positive feedback (36%). One in five respondents faced one or more problems in the operation of the wearable device. The most common complaints: problems with the battery (29%), difficulty settings (23%), damage to the charger (22%).
According to analysts, the Apple Watch, despite its high cost, became the most popular in the world of “smart” watches. The share of Apple devices is 52.4%. Samsung is in second position with 14% market share and sales of 0.6 million smart watches. Apple and Samsung together put 8 out of every 10 smart watches sold worldwide.
Recall that the accepting pre-orders for the Apple Watch was opened on 10 April 2015, and the actual clock output took place in two weeks — 24-th day of the named month. In Russia, the cheapest version of the Apple Watch is available for 25 990 rubles, and the most expensive, housing is made of 18-carat gold, will cost 1 550 000 rubles.