Analytical centre for Reputation Institute summarized the results of another study, which tried to establish the most respected companies in 2015. This year the top spot went to Samsung, and Apple was only 21.
The RepTrak ranking is based on one of the most objective models, allowing to know public opinion about 7000 large companies from more than 50 countries, representing 25 different industries. The Reputation Institute study took into account factors such as customer trust, respect, innovation, etc. All specialists at the center this year were interviewed 60,000 people from 15 countries.
If you believe the statistics collected on the first place ranking is South Korean Samsung. Afterwards settled down HP, Microsoft, Google, SAP, Intel, NCR, Adobe, Texas Instruments, and Toshiba. Apple is not in the first nor in the second ten. The iPhone maker is on the 21st place, and the most popular social network in the world, Facebook, 39.
The reason for this disposition is that the survey was focused more on the “emotional connection” with the brand. In particular, people expressed their attitude to the company for items such as jobs, management, civil Affairs and so on.
In the end, the points Apple has influenced the history of three years ago, when companies Foxconn, which produces for the kupertintsev tablets and smartphones, there was a series of suicide due to poor working conditions. As for Facebook, not so long ago a storm of indignation among users was caused by the report, according to which only 10% of the company’s employees were African Americans or Mexicans.
