Research company Interbrand, Apple has recognized the world’s most successful brand. The value of the American giant computer electronics grew over the year by 5%, which allowed him to retain the title of most expensive in the world.
The brand value of Apple is estimated at $178 billion In second place is Google brand search giant showed higher growth rates (11%), its value reached 133 billion Once in the lead in the list of Coca-Cola was in third position: it was estimated at $73 billion (-7%).
In the top 10 of the top four technology companies. Among them, Microsoft in fourth place with an estimated brand value of $72.7 billion (+8%), IBM in sixth place with the brand for $52 billion (-19%), Samsung in seventh place, valued at $51.8 billion (+14%), and the Amazon brand with a valuation of $50.3 billion (+33%).
Record growth in brand value demonstrated the social network Facebook (+48%), which is on the 15th place. The rating first came Tesla ($4 billion), being in last place. The company Elon musk overtook China’s Lenovo ($4,045 billion).
Top 10 most valuable brands in the world in 2016, according to Interbrand:
Interbrand founded in 1974 and specializiruetsya brand consulting. Valuation of the brand is made by a company in its own way.