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Apple took a record 36% of the smartphone market in Russia thanks to iPhone 6 and restored iPhone 5s

The Apple took 36% of the Russian smartphone market in rubles, reports Cnews citing a report “Coherent”. According to the retailer, this is a record 2015 among all brands present on the Russian market of smartphones. The company’s share compared with October last year has almost not changed.

The maximum percentage of the month that was occupied by the closest competitor for Apple in 2015 is 27%. According to the results of November, Apple also became the market leader, ahead of the pursuer on 10% — 32% vs. 22% for Samsung. Only in October-November in Russia sold more than 4.5 million smart phones worth more than 45 billion roubles.

According to representatives of “Svyaznoy”, the driver of leadership is the presence of Apple devices vendor not only in the flagship segment, but also in medium and high price categories. For example, in the first half of the market was very popular model of the iPhone 4s, which cost less than 20 000 rubles. In price between 25-35 thousand was a model of the iPhone 5s, which was offered at a more attractive cost in comparison with the top devices of several brands.

In the second half of the year sales in regions where solvent demand is several times lower than in the capital, also contributed to the release of the restored the iPhone 5s. “His popularity was so high that sales in rubles, this model was ranked first in June and leading position in PCs,” said in “the Messenger”.

“To put the record in October-November, Apple has been able thanks to a wide range of devices in the middle and high price segments. The sale of iPhone 6s in the “Connected” outperformed that of all the flagships released in 2015, as in pieces and in money terms, — said the President of the retailer Svyaznoy Michael Touch. — The declining interest in last year’s models — iPhone 6 and iPhone 6 Plus is not observed. We expect that by the end of December, Apple will remain the leader in the smartphones segment. In the new year period people traditionally choose more flagship devices and this year purchase will also support the new attractive installment programs in major retail chains”.

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According to the company, iPhone 6s set a record in 2015 by number of pre-orders in the online store of the company and volume of sales in the first weekend in both channels — online and offline. Thus, despite the high popularity of the iPhone 6s, which in Russia became less to buy iPhone 6 and iPhone 6 Plus. The sales volume of the previous generation flagships from Apple is on the same level as before the release of iPhone 6s.

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