Apple still in first place in the smartwatch sector
The company currently controls 55% of the global market for smart watches.
The global smartwatch market continues to grow, and Apple continues to dominate it. According to data released by Market Analytics on Wednesday, the company released 7.6 million Apple Watch in the first quarter, which allowed it to occupy 55% of the market, which is slightly more than last year.
In total, manufacturers sent 14 million smart watches during the quarter, which is 20% more compared to the same period last year. Shipments increased during the quarter, despite the coronavirus – and perhaps even benefited slightly from the pandemic.
“Despite the significant obstacles posed by concerns about COVID-19, global demand for smartwatches continued to grow,” said Neil Muston, chief executive of Strategy Analytics. “Smart watches sell well through online retail channels, while many consumers use smart watches to monitor their health and fitness while blocking viruses.”
According to Mouston, Apple has increased its market share to the highest level in two years, adding that "Apple Watch owns half of the global smartwatch market and remains the clear industry leader."
Some growth in Apple, apparently, is due to Samsung, the world's second largest manufacturer of smart watches, which shipped 1.9 million units, but saw that its market share in this quarter fell from 14.9% to 13.9 % No. 3 Garmin expanded its market share, which grew from 7% to 8% by 1.1 million units shipped.
Smartwatch shipments are expected to slow sharply in the second quarter due to the outbreak, but will recover in the second half of the year, according to Strategy Analytics.