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Apple shares fell 5% after it forecast a first in 13 years the decline of the company’s revenues

Apple shares fell by 5% with the opening of trading on the NASDAQ after the company warned that first time in 13 years the decline of their income. Value per share since the start of trading fell from $96,04 to 94.3. A few hours later securities slightly played the fall and now are trading at $95,5.

Tuesday, 26 January, Apple reported a record quarter. The company’s revenue totaled $75.9 billion, and net income of $18.4 billion, or $3.28 per one share. For comparison, the revenue for the same quarter of the previous year amounted of $74.6 billion and net quarterly profit — $18 billion, Apple has sold record number of iPhone, Apple Watch and Apple TV. However, the numbers are not inspired investors.

Analysts played down because of the Apple forecast that revenues in the first three months of 2016 will be $50-53 billion, i.e. will be below last year’s quarterly figure of $58 billion Thus, the Corporation is preparing for the first since 2003, the decline in financial performance. Primarily this is due to the fall in sales of key product — iPhone, which Apple revenue accounted for nearly 70%.

For the first quarter of the fiscal year (the Corporation, he is in October—December 2015) were sold 74.8 million smartphones, which is worse than analysts ‘ expectations (predicted 75 million). The growth of smartphone sales during the reporting period amounted to only 0.4%. In addition, continue to decline and iPad sales: from October to December, the Corporation has sold 16.1 million tablets, almost 5 million fewer than a year earlier. Sale laptops from Apple from October to December 2015 fell 4% in unit terms and 3% in monetary terms.

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One of the key factors for the sales decline is the strengthening dollar in the world economy. Our revenues (66%) Apple receives outside of the United States, in local currencies. The dollar strengthening by 15% over the past year and a half, responds to the visible decline of financial indicators Apple. In particular, in the last quarter if exchange rates remained unchanged, Apple could gain $5 billion more.

Apple shares 7 January 2016 fell below $100 for the first time since October 2014. This happened after Japanese business publication Nikkei Asian Review reported that in the first quarter of 2016 Apple will cut production of the iPhone 6 and iPhone 6s by 30%. For 2015 the securities of the company fell by 4.6%.

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