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Apple risks repeating the mistake that nearly caused her to collapse

The first thing that made Steve jobs after his return to Apple — simplified overly complex product line. Today the company runs the risk to face this problem: at this time we are talking about the product line of iPad.

Now to buy are available in three types of tablets three different generations in three different form factors:

  • 12.9-inch iPad Pro (A9)
  • 9.7 inch iPad Pro (A9) and iPad Air 2 (A8)
  • 7.9-inch iPad mini 4 (A8) and iPad mini 2 (A7)

Whether Tim cook repeat step Steve jobs? Again make a line of iPad simple and intuitive?

People with the iPad can be seen everywhere: in cafes, on the streets, in airports, at business meetings. Someone is using the tablet with a large screen, someone with a little. Users read books, watch videos, socialize or play. Usage scenarios the iPad doesn’t cause any issues.

The main difficulty lies in choosing the right models: iPad Air 2 or the 9.7-inch iPad Pro? And maybe the iPad mini 4? Despite the different names, by and large initially the user should decide whether he wants a Pro version with support for Apple and Pencil connector Smart Connector or not. Therefore, instead of the current complex system of names, Apple should leave two lines of tablets – the iPad and iPad Pro.

Take a look at this image:

In this table, the iPad is distributed over large and small, professional and consumer. The title now is not important: Apple may abandon the suffixes mini and Air, as it happens in the moment with your MacBook. iPad Pro regardless of the size of the display will be equipped with Smart Connector and to support the work of the Apple with Pencil and iPad in any form factor – deprived of this option, but will be more affordable.

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Apple may focus on two dimensions of the iPad screen or produce the device with three different diagonals, it doesn’t matter. The company’s commitment to keep selling the previous generation iPad to reduce the minimum initial cost of tablets, can lead to a complication of the model range. In that case, the market could get a iPad SE, which will remain on sale as long as is necessary.

In the future when all appears iPad Smart Connector and support for Apple Pencil users will be able to make a decision about buying additional accessories. And there will be only one line of iPad, which will differ in memory size, colour and availability of the Cellular module. The prefix “Pro” will disappear and will be even easier:

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