Not so long ago we wrote about the fact that Apple launched a new advertising campaign ‘Shot on iPhone 6″. In Cupertino decided to switch from the promotion of the photographic capabilities of its flagship smartphone for video recording capabilities and has published a set of ten rollers. Today arrived in time replenishment.
Apple is doing a lot of emphasis on the camera features of their phones, aided by the users themselves – the iPhone is the most popular camera on Flickr in the universality and the prevalence of smartphones from Cupertino.
Campaign ‘Shot on iPhone 6″ was launched by Apple with the presentation of the flagship smartphone Samsung Galaxy S6 and S6 Edge and is intended to demonstrate the quality of shooting iPhone.
In the first video you can see a cyclist jump with a slow-motion effect:
The second video depicted a boatman from Thailand:
This week Apple won the main prize of the festival “Cannes lions” for the advertising campaign Shot on iPhone 6″. In Cupertino took 162 pictures taken by users with a smartphone and posted on Flickr, Twitter, Facebook and Instagram. Amateur images were the only images used in the campaign: Apple completely refused the services of professional photographers.
Apple calls his project “the biggest gallery of mobile photography in the world.”