Apple announced that in 2017 transferred $ 30 million to the Global Fund to fight AIDS. The total amount of donations over the past 11 years has reached 500 million dollars, reports 9to5Mac.
According to representatives of Apple, this year the company sold a record number of product series of Product Red. The success of the campaign in 2017 provided the iPhone 7 and 7 Plus, released in an exclusive red color. Apple also spoke about the effectiveness of the campaign:
Today is 20.9 million people have access to medical drugs, compared with 19.5 million in the end of 2016 and 700,000 in 2000. The percentage of pregnant women living with HIV and receiving treatment also increased dramatically: 76% in 2016, compared to 47% in 2010. In 2005, 1,200 children each day are born with HIV. Today, that number has dwindled to 400 people, and UNAIDS (joint United Nations programme on HIV/AIDS — approx. MacDigger) predicts that by 2020 this number can be almost zero, and by 2030, the world will be rid of AIDS.
As in previous years, from December 1, logos Apple Store worldwide during the week will be highlighted in red. With every purchase through the Apple Online Store or in a corporate retail store, paid via Apple Pay, the company will transfer one dollar to the Global Fund to fight AIDS.
The App Store will tell how the developers of applications support the fight against AIDS and HIV. It is known that the creators of the game Candy Crush Saga Jelly Candy Crush Saga and Candy Crush Soda Saga with each in-app purchase will transfer part of the money to the Global Fund to fight AIDS.
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