Apple released two new promotional video for music Apple Music service. Video “Best British Male” (“Best British”) and “Best British Female” (“Best of British”), the company talks about the features of proprietary music services.
“The best of British music and beyond. Press Play on the BRITs with exclusive playlists, performances, etc to Apple Music ,” says the voice-over. In one of the scenes in the frame are shown AirPods headphones.
The company noted that users of Apple Music always at hand not only their music, but the whole vast library of service.
One of the distinguishing features of the Apple Music is a system of curated playlists, which are controlled manually Apple. Playlists are not generated automatically with algorithms, and selected musicians. Selected curators playlists – pride Apple. A team of curators regularly enlarge it and hunt for little-known performers. And some albums, videos and recordings from concerts are available only on the Apple.
“One of the first you will appreciate the new releases by popular artists, tracks, aspiring musicians, and more. You will also surely enjoy music videos, concert films and live concert recordings, specially selected Music for Apple,” added Apple.
Previously, Apple has invited celebrities for the filming of the Music is Apple. In a previous video starred country musician Kenny chesney. The service also promoted canadian singer, Weeknd and American actor John Travolta. Video showed at the MTV Video Music Awards 2015. Apple later released a promotional video featuring Actresses Taraji P. Henson, Kerry Washington and singer Mary J. Blige