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Apple released a commercial advertising the new Apple TV “Future of TV” [video]

Apple TV fourth generation got many new features compared to its predecessor. In the new iteration is not just an adapter between your local library, PC memory iPhone or iPad, and a large TV screen as it was before. Apple TV 4 – a complete media center that provides access to thousands of movies, millions of songs and tons of games and apps.

On Wednesday Apple launched a new promotional video, which drew the attention of potential buyers on the features of the new Apple TV. The company emphasizes that the device gives new meaning to the TV and makes quite a different look on the traditional TV set.

New promo-video from Apple called “the Future of television”. “Your favorite TV shows, movies, games, and more on Apple TV. The future of television – app”, – is spoken in the video description.

“TV is an important part of our lives. We gather in front of the screen with family or friends, watch movies, sports and shows. But recently we began to notice that the TV seems to have stopped development and is going through hard times. At an inflection point. It became obvious that the future of TV — applications”.

According to Apple, the new generation of Apple TV is the next stage in the development of television. TV receiver should be as a personal device, like an iPhone or iPad.

“On mobile devices and computers you have been using the applications to access a variety of entertainment. The same opportunity should be in your living room — right on the TV. The application allows you to choose what you watch, where and when. With Apple TV new generation and a new powerful system tvOS, the developers reveal for the audience the possibilities that will revolutionize the idea of the TV”.

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