Apple plans to stop production of MacBook Air, replacing them with the base version of the MacBook Pro, presented in late 2016, reports industry resource Digitimes. To make the 13-inch model of the professional line more attractive to consumers, the company will reduce the prices of their laptop.
Thanks to the new MacBook Pro shipments of portable computers in 2017 could increase by 10% and reach 15 million units, observers believe. It is expected that the increased supply will have a positive impact on the Taiwanese manufacturers in the supply chain of Apple, such as Quanta Computer Shin Zu Shing (SZS), Auras and Wistron.
It is argued that despite its high cost, the recently released MacBook Pro with Touch panel Bar is in high demand. Later this year, the Cupertino company will present the updated MacBook Intel Kaby Lake, which will differ more economical power consumption. Analysts believe that this benefit will encourage existing users to the replacement MacBook Apple laptops new model.
With the goal of increasing shipments of laptops after the rejection of most available models Apple will lower the price of 13-inch MacBook Pro without a bar Touch Bar, thus replacing the 13-inch version of the MacBook Air.
In October last year, Apple stopped sales of the MacBook Air with 11-inch displays. The most compact laptops running macOS, disappeared from the shelves of the shop of the company after the presentation of the new generation MacBook Pro.
It is worth noting that a 10 percent increase in shipments of Apple notebooks in 2017 amid the release of new products and predicts KGI Securities analyst Ming-Chi Kuo.