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Apple refused to sell new Adele album in their stores

Apple refused to sell the album “25” British singer Adele in retail stores Apple Store. About this MacRumors reports with reference to the British tabloid the Daily Mail.

In Apple say they are aware of the popularity of Adele, but don’t plan to sell the album in the format of a music CD in stores, because they are afraid for reputation. Obviously, on the background of the start branded streaming service.

It is also known that Adele Agency William Morris Endeavor is in talks with Apple about signing the sponsorship contract worth about $ 30 million. This is three times more than the cost of traditional contract with musicians. The deal focuses on supporting the singer’s tour, which will take place after the release of “25”, scheduled for 20 November.

In the Apple not confident of success, since this is the first big tour Adele. “Her team should be more realistic in the plans for the contractor who has no history of working with corporate partners,” quoted a company source close to the negotiations.

Meanwhile, the number of views of the new video Adele “Hеllo” was higher than the trailer of the seventh episode of “Star wars”. The movie set multiple music records. The maximum recorded result — 1.6 million hits per hour. Another popular YouTube video trailer of the seventh episode of “Star wars” — scored a maximum of 1.2 million hits during the same time period. Pre-orders for the album can be compared only with advance sales of tickets for “the Awakening Power”.

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The single “Hello” was released simultaneously in the Apple Music and other streaming services, but the album “25” will first appear on the shelves in the form of a CD-ROM drive. Moreover, the representatives of Adel has not yet announced where exactly they start selling records. If 30-million deal goes through, some time the album will be available exclusively at Apple Music, as in the case with the album Taylor swift “1989”.

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