Apple boasts big sales of the iPhone SE for the Indian market, where a 4-inch smartphone is 39 000 rupees (about 39 000). Estimated retailers, the country has sold only a few thousand 4-inch models. The main reason analysts are calling the high cost of the iPhone sold more than 16 SE-inch iPhone 6. Apple decided to fix the situation, but not at the expense of reduction of prices on iPhone SE, and raising the cost of the iPhone 6 and iPhone 6s, and just 29%.
“Almost immediately it became clear that the iPhone SE, which has been criticized for the high cost, will not be sold at current prices for the iPhone 6 and iPhone 6s. It was therefore decided to increase their value,” reports ET Tech citing sources close to Apple.
iPhone 5s in India also significantly increased in price: is RS 18 000 (18 000 rubles), the device now costs RS 22 000 (22 000). iPhone 6 for sale at a price 40 000 rupees, whereas previously the smartphone was worth 31 000 rupees. iPhone 6s were imitated from 40 500 to RS 48,000 crore. The new 4-inch iPhone SE was cheaper than the iPhone 6 and iPhone 6s.
Weak iPhone sales in India SE also analysts explain the preferences of local residents. Most users in the country prefer the larger models that are more convenient for content consumption.
“Another problem iPhone SE in India is the small screen. Indians prefer phones with large screens, even when it comes to budget decisions. Residents are actively using smart devices, so little gadgets will not cause interest among buyers”, – specifies the edition.
Earlier this week, Apple has revised the prices of all models from the flagship to the iPhone in Japan. Six months after the start of sales iPhone 6s and a month after the launch of the iPhone SE in the country, the company decided to reduce prices by 10%.