Forecasts about the fact that iPhone sales in the holiday period this year will decline, it seems, are in Vogue. Analyst Bloomberg’s John Butler repeated messages KGI Securities and Pacific Crest, prediksi the decline in sales of Apple smartphones, compared with last year, the iPhone 6s, however, however, assured investors about the absence of reasons for concern.
According to Butler, the current models of the iPhone 6 and iPhone 6 Plus are sold with abnormally high share of profits in the next cycle, with the release of the iPhone 6s should expect falling sales in the first quarter of the 2016 financial year (fourth quarter of calendar year 2015). In Bloomberg saying that their prediction is confirmed by the results of surveys of suppliers of components, speaking of the decline in demand for components.
“This is a modest upgrade compared to the iPhone 6 and iPhone 6 Plus last year. Given the level of past innovations in the iPhone, Apple may be faced with weak sales in the next year the company will be very hard to overcome the previous results,” said Butler.
It is noted that there is no speech about falling iPhone sales due to competitors. Just not the surge in sales after the release of the iPhone 6s, as was the case with his predecessor. In other words, in recent years has been the increased demand for devices with larger screen that helped grow sales of iPhone 6 after the release, but that won’t happen after the release of iPhone 6s.
Earlier in June, Pacific Crest talked about a possible sequential slowdown in iPhone sales in last quarter of 2015, but now predicts a fall implementation.
In the autumn of this year in addition to the iPhone 6s and iPhone 6s Plus, Apple may introduce the iPhone 6c with a 4 inch display that will replace the iPhone 5c. If the iPhone 6c will get features from the new smartphones with index “S”, the unit may be popular among users who prefer small phones, according to Bloomberg.