At the end of 2017, the company from Cupertino sells 10 million tablets in the quarter. To strengthen positions in the market, Apple is developing a model of the budget tablet, according to DigiTimes.
It is expected that the cost of a budget iPad with a diagonal of 9.7 inches will be 259 dollars. This will help to attract customers for whom the most important is the product price.
Outlet cheap Apple probably will trigger a new round of competitive struggle among the leading companies in the industry, including such players as Samsung Electronics, Amazon, Huawei and Lenovo.
Recently, the interest in tablets has died down. Sales and iPad, and Android gadgets has dropped significantly. Intel turned the program of support of the manufacturers that use its processors. The second and third tier is left niche and have developed other series of devices.
The presentation of the budget iPad could take place in the second quarter of 2018. Most likely, the manufacture of the tablet displays to outsourcing. Perhaps the development of the model will deal with Compal Electronics, orders for the manufacture of printed circuit boards will be shared by Compeq and Unitech. However, company representatives refused to comment on the receipt of orders and customers.
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