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Apple plans to launch Apple Pay in Russia until the end of the year

IPhone, iPad and Apple Watch in Russia to pay for purchases at the end of 2016. Currently Apple is negotiating with major banks, including Sberbank, Alfa-Bank, Raiffeisenbank, Binbank, TCS Bank VTB 24, through which in the future will go transaction. About this report “Izvestia” with reference to sources in the banking market. According to sources, late in the year in accordance with the plans of Apple will appear in Russia payment system Pay Apple, which makes Apple’s mobile devices will be NFC-modules that turns your gadgets into a full-fledged payment instrument.

While NFC module in the iPhone in Russia is useless, in the future NFC technology will turn your mobile phone to the Russians in a virtual Bank card. To pay for your purchase, the iPhone or Apple Watch is applied to the terminal, the purchase amount is debited from the customer’s Bank card. Also there is a payment card with contactless technology Visa PayWave and MasterCard PayPass.

Payment system Apple launched in the U.S. in October 2014. At the moment it is already present in the UK, Canada, Australia and China. The timing of its appearance in Russia Apple officially does not name. According to close to the company sources, it will happen in late 2016 — early 2017. At the time of publication the company from Cupertino official comment not provided.

According to the representative of the Bank, more active in the use of NFC services in the future will become the owners of Apple devices is the audience that likes innovation — activity there can be very high. The assistant Director of the audit Department security Digital Security Gleb Chernov believes that in the case of the successful launch of Apple Pay in Russia, the number of payments made via smartphones will be equally divided between the competing platforms.

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The expert believes that the main reason for the delay release of Apple Pay to the Russian market up until now, most likely, was a self-development strategy of Apple.

“Russian banks, especially those identifying themselves as members of modern, high-tech, likely to go towards to get fashionable NFC technology in your marketing Arsenal,” said Kerbow.

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