Every year a couple of months before the start of the academic year, Apple launches Back to School campaign. This year it announced the head of the Department of retail and online sales of Apple Angela Ahrendts. The campaign, according to MacRumors, should be running next week.
The essence of this campaign is to sell more Apple-related technology pupils and students in anticipation of the beginning of the new school season. This year it will be announced in the second half of June.
Apple will offer iTunes gift cards, iTunes Gift Cards with face value $100 each bought a Mac and $50 – with every iPad. Last year in the list of promotional gadgets included and iPhone, which spread card for $50.
Traditionally the event will act not only in the online Apple store. Maps can also be obtained by purchasing a computer in retail outlets retail Apple Store or through authorized retailers. In order to participate in the program, you must be a student, a student, a parent of a pupil or student, or employee of the educational institution.
In addition to giving out free gift cards as part of the action Back To School are expected discounts on Apple computers. For example, last year when buying a new Mac, you could save up to $200. Unfortunately, the rally did not extend to the iPhone and iPad.
The duration of the campaign Back To School yet to be announced. Whether the action applies to the Russian online Apple store, as yet unknown.