Analysts at research firm Strategy Analytics have published a new report on the state of the art in the global smartphone market. According to them, the market for wearable electronics continues to grow, despite the crisis caused by the global epidemic of coronavirus.
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According to Strategy Analytics, in the first quarter of 2020, sales of smart watches increased by 20% compared to the first quarter of 2019, when manufacturers sold a total of about 14 million devices. The dominant market position is still held by Apple, which shipped 7.6 million Apple Watch in the first three months of this year. Now a Cupertino company controls about 55% of the global smart watch market.
Apple is followed by South Korean company Samsung. Deliveries of its smart watches for the year increased to 1.9 million units, but the market share, on the contrary, decreased by 1 percentage point from 14.9% to 13.9%. The third largest player in the smart watch market is the Garmin brand, with quarterly shipments of around 1.1 million units. For the year, sales of Garmin smart watches grew by 38%, which cannot but rejoice the manufacturer.