Apple’s CEO Tim cook has repeatedly said that sees the future of augmented reality. According to him, augmented reality (AR) is a more varied and wide Arsenal of solutions than virtual reality (VR) and this attracts him.
Well-known KGI Securities analyst Ming-Chi Kuo believes that Apple will need at least 1-2 years to create your own product. According to him, the company has relied on augmented reality, but so far it is unclear in what form.
Apple may introduce a headset like the HoloLens or Magic Leap device, or new software platform which will result in the creation of games and programs that use augmented reality. At least, the popularity of Pokemon Go has demonstrated the potential of such a simple approach. Create own an AR product will allow the company to become the undisputed leader in this market for 3-5 years.
Apple has a secret team working on its own augmented reality technology. In September, the company came to the see Lee, who was one of the main developers in a startup Magic Leap, and has also worked to create their own augmented reality headset. Another new employee was Yuri Petrov, who previously worked in the company Oculus VR.
Recently, the Network appeared rumors that Apple is developing an AR headset with Siri support as the device is somehow associated with the technology of unmanned vehicles.