Apple officially launched the mobile payment service Apple Pay in the UK. The system became available in 250 000 retail stores in the country. Currently the maximum payment is £ 20, in September, the limit will be increased to 30 pounds.
Apple’s payment system was announced in September of last year, simultaneously with the new iPhone 6 and iPhone 6 Plus. When you near the payment terminal, the user selects a card on a smartphone with which to make payment, identifies the transaction using the touch fingerprint scanner Touch ID and receives the payment notification message.
Payments can be initiated and with the Apple Watch, which work in tandem with an iPhone running iOS 8. In addition, the system also works for online purchases. To pay for purchases using Apple devices in McDonalds, M&S, Subway, Starbucks, JD Sports, KFC and other institutions in the UK.
About what Apple is going to extend the service outside the US, was reported at WWDC on June 8, but the exact date was not named. Since July 14, the British Apple Pay users can pay at banks, restaurants, public transport, etc. when the Commission payment is 0.15% of the payment amount. In addition, the system includes and discount cards to major retail outlets.
The UK was the first market Apple Pay outside the US. But analysts believe that this is only the first step in the expansion of services in the European market. After the appearance of access to the payment system in England, a similar opportunity may appear to the inhabitants of Germany and France. It is a common belief of experts, the advent of Apple Pay on competitors outside the United States will pass quickly.
This is largely due to the significant advantages of Apple Pay. The advantages of the payment system are considered to be reliable and fast. Low Commission not exceeding 0.15% of the payment amount, is also a major plus. So it is natural that interest in Apple Pay in Europe today is great. Users of Apple gadgets remains to wait quite a bit.