Apple refused the line of loudspeaker systems, designed to compete with devices from Sonos, after buying Beats in 2014. Writes about this Variety, with reference to sources close to the California-based company.
Purchased last year, the asset Apple used only partly: it is known that the Beats Music streaming service has turned into a music service Apple Music, assuming unlimited access to its music catalogue for a fee subscription. Some quite promising developments Beats in Cupertino refused. So, according to the source, Beats led the development of a series of smart home audio systems, designed to compete with Sonos.
“Product scheduled for presentation to the December holidays last year, was “killed” after signing a deal with Apple. Some engineers working on the project, left the company, others were given an alternative task,” the source explained.
One of the reasons for abandonment of the line of wireless speakers has become unstable, causing the release repeatedly opened. New Beats project envisaged the creation of a home stereo system from multiple components integrated into one system. Listen to music from any room with the help of mobile applications and ad-hoc wireless network. Beats was to make technology simpler, more reliable and more efficient than AirPlay through the use of Bluetooth in conjunction with Wi-Fi and NFC.
Line acoustics wireless Beats was supposed to be more affordable than Sonos. The most expensive component of the system was expected to sell for $750.
Popular headphones Beats is often criticized for the low quality sound, explaining that the company is investing more in the promotion of their products, rather than in technology. Perhaps Apple’s decision to abandon a promising project connected with the desire to offer a better product. It is not excluded that the company is using the hours Beats to create a new generation of acoustic systems under their own brand.
