Experts from research firm Counterpoint reported that Apple has the largest market share in the UK, but bypasses Samsung only 0.4%.
“Apple is still leading in the UK, it owns 34.4% of the market. Samsung took second place, winning 34.0%. The Korean manufacturer behind its main competitor by only 0.4%. As before, the two giant occupy two-thirds of the total market of the country in terms of sales. Not far behind, and Chinese brands, the third position in the ranking went to Huawei,” – said one of the representatives of Counterpoint, Pav Sharma.
The analyst also noted that Apple dominates in the premium segment, while Samsung tries to cover all price categories.
According to experts, Apple sales declined in the third quarter due to the low popularity of iPhone 8. In anticipation of the release of iPhone X, many users decided to wait for the anniversary model and refused to buy the eighth generation of the smartphone.
Previously, the company Strategy Analytics reported that in the U.S., Apple holds a 30.4% market share against 25.1% at Samsung.
In Russia, on the contrary, leading Korean Corporation. According to the latest data firm IDC, Samsung devices use 23.1% of users. Apple won over only 18.1% of the market.
It is important to note that the position of the iPhone maker can change a lot in the fourth quarter, as the sale iPhone X, which is in great demand around the world.
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