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“Apple is not a competitor to us”: the head of Swiss Tag Heuer talked about your own smartwatch for $15 000

November 9 famous manufacturer of luxury watches Tag Heuer will present its own smart watch. The device will be the most expensive wearable gadget on the Android platform Wear. Today new details have become known about “smart” watches of Tag Heuer.

The Swiss manufacturer has announced that Tag Heuer watches Connected, the design of which is based on the popular models Tag Carrera, will make their debut in the boutique LVMH Tower in new York. As informed earlier, the head of production hours in LVMH Moet Hennessy Louis Vuitton SE Jean-Claude Biver in an interview with CNBC, the price of the basic model will amount to about 1,800 dollars. This is almost 10 times cheaper than Apple wants for top-end gold version of Apple Watch.

Jean-Claude Biver said that the company plans to introduce a titanium Carrera Connected, which will cost buyers $15 000 dollars.

“Our watches will get almost the same features as the Apple Watch, but I don’t want to divulge any details,” he explained.

The Tag Heuer Connected used by the processor from the world’s largest chip maker – Intel. Most likely, we are talking about system-on-chip Quark, which are suitable for such a device modification.

“Carrera Connected is an exclusive, luxury watches,” explains the high cost of Jean-Claude Biver. He no longer speaks about Apple as a competitor: “We are not Apple. We are a watch brand. I forbid my colleagues to say that the Apple is our competitor.” According to beaver, the Apple Watch will appeal to the youth who never wore a watch. After “Apple” pen test they will go for TAG Heuer, he said.

The battery life of the device will be 40 hours. An important feature of the model will be the modular design and watch technology is separated from digital to last can be improved without affecting the main, true Swiss movement.

Carrera Connected presentation will be held on Monday evening. Novelty sales will begin in the U.S. and Europe this week.

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