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Apple is forcing manufacturers to change the design of packaging for accessories in the Apple Store

In July, Apple will begin to reduce the range of accessories in the retail stores Apple Store, preferring the products of those manufacturers who agreed to change the packaging design in accordance with the new requirements. This writes 9to5Mac citing informed sources.

In the near future, docking station, covers, bumpers, keyboard, and other accessories for iPhone, iPad and Mac will be supplied in white boxes with the logo of the manufacturer, a large product image and a new style of marking. It is also known that in Cupertino decided to use high-quality packing materials and sleek fonts for the text description of the device.

If you believe the rumors, some third-party vendors working on the look of the packaging of accessories together with the Apple designers. Among the first partners announced Tech21, Sena, Incase, Mophie, Logitech and Life Proof, but this does not mean that the company overnight will be removed from the shelves the products of other firms. The transition to the new design will be gradual.

The packaging changes are implemented in accordance with the concept of switching to premium Apple Store redesign, which asked the head of Apple retail Angela Ahrendts. In Cupertino decided to change the interior of stores: to revise the design of shop Windows that display the accessories in appliances.

The design of the Apple Store is one of the main components of the success of Apple retail stores. In just one quarter last year nearly 100 million people made purchases in 424 outlets American corporations around the world. The manufacturer of iPhone and iPad gets more profit per square meter of its facilities than any other player on the retail market in the United States.

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