Two companies, are constantly challenging the leader on the Russian market of smartphones, swapped in revenue. On the basis of sales in June-July, Apple has pressed Samsung, the advantage was 1.1%. Market participants believe that Apple secured first place in the third quarter. This contributes to the popularity of the restored iPhone 5S and slowing sales of Samsung, who suffered from a “price war” MTS “the Euronetwork” and “Coherent”.
That the smartphone market has changed the leader by revenue, said representatives of several retailers. From June 1 to August 2, the share of Samsung in the total revenue of the market fell from 32.1% to 24.1%. Indicator Apple at the same time increased from 20.4% to 25.2%. During this period the company has regained the first place in revenue after Apple surpassed Samsung in terms of revenue by the end of 2014, the South Korean company took revenge in the second quarter. In early June, Samsung by revenue had a maximum lead over Apple — more than 11 percentage points. For two months the situation has changed radically: all manufacturers except Samsung, have either maintained their share or increase it. So, Lenovo has increased the rate from 7.9% to 9.7%.
Apple helped by the fact that its main competitor is caught between a rock and a hard place in a price war in the mobile market, writes Kommersant. The situation worsened in June, when MTS announced the severance of relations with “Connected”. The operator failed to acquire in the retailer and then he decided with the help of dumping to catch up with visitors to its retail network, reducing the price of Samsung. It did not suit the Koreans, but Samsung continued shipment of goods in MTS, pissed off “Euroset”, “Svyaznoy”, “MegaFon” and “Beeline”. Since June, four companies refused to purchase smartphones and tablets Samsung, explaining dissatisfaction with the quality and commercial terms.
In April, Samsung has imported exactly the amount of product that could be sold in normal market conditions, said the head of Samsung Mobile in Russia Arkady Count. But as a result of dumping in June, there was a deficit, which led to the reduction of the share.
The increase in the share of Apple in the “Connected” explained the demand for the iPhone 6 and iPhone 6 Plus in major cities and popular in the regions the iPhone 5s modification “as new”. We are talking about refurbished at the factory iPhone 5S on sale with discount; about the high potential of these devices reported in “M. Video”. Apple can be the leader and in the third quarter, says the representative of “El Dorado” Yulia Zavyalova. Restored iPhone 5s is very popular in Russia, they have made it possible to significantly strengthen the position of Apple. According to observers, the next generation iPhone will be considerably more expensive, this will limit its popularity in our market, but will increase the average marginality of Apple smartphones. “With moderate fluctuation of the price of the next-generation iPhone in Russia may reach 100 thousand rbl. It will be a good addition to a more massive iPhone 5S,” says project Manager Hi-Tech Mail.Ru Dmitry Ryabinin.
In “Eldorado” predict that by the end of 2015 in Russia will be sold 25 million smartphones. Thus, the market will shrink by 15% in units, but the money will remain unchanged or will increase a maximum of 5%.