Global smartphone shipments in the fourth quarter of 2016 increased by 9% and reached a record volume in 438,7 million units, according to analytical company Strategy Analytics. For the period, Apple managed to surpass Samsung and become the world’s largest smartphone manufacturer.
In the last quarter of the mobile industry showed the highest growth rate in 2016. The rise became possible due to strengthening of demand in major emerging markets such as China and Africa.
During the above period Apple and Samsung shipped to 78.3 million and 77.5 million smartphones respectively. The first improved compared to the previous year 74.8 million units by 5%. The market share of “Apple” giant in the fourth quarter rose to 17.8%, and Samsung got 17.7% of the total “pie”.
Experts explain the success of the iPhone a failure of the South Korean manufacturer, which the company had to withdraw from the market model Galaxy Note 7. According to analysts, Samsung’s last quarter they shipped 5% fewer smartphones than in October-December of 2015, when the indicator was equal to 81,3 million devices. As a result, the share of the vendor was reduced from the previous 20.2 percent.
If you look at the total supply for the whole year, the leader is still Samsung, which shipped 309,4 million smartphones, occupying 20.8% of the market. Apple by the end of 2016 was able to take a 14.5% market share with the result was 215.4 million smartphones.
Both companies in the past year have worsened their result in comparison with 2015. Samsung has sold 10.3 million smartphones less, and 16.1 million units.
Huawei remained in third place, but experts draw attention to the fact that in the final quarter of the year, the share of the Chinese vendor’s global smartphone market for the first time exceeded 10%. In the last quarter, the company produced 44.9 million and for the year as a whole — 138,8 million units, or 9.3% of world result. The rating is closed by two representatives of the PRC — Oppo and Vivo.
By the end of 2016, manufacturers have released of 1.49 billion smartphones against 1.44 billion in 2015.