Smartphone manufacturers of the second echelon, a year ago it occupied almost 70% of the Russian market, began to take positions. While Apple and Samsung at the end of March increased their combined share of the total number of smartphones sold is 5.6% compared to 2016, to 37.6%.
The total share of Apple and Samsung in number of smartphones sold in the January-March 2017 made up of 34.6%, according to “Kommersant”, citing a study by GfK. Compared to the same period in 2016, the share of companies grew by 3.7%. The share of other producers fell to 65.4% from 69,1% a year earlier. In March 2017, Samsung and Apple took 37.6 per cent of the market is the maximum share over the last 12 months. Growth by March 2016 was 5.6 PPT
According to the source, the highest growth in the first quarter showed Samsung smartphones, sales of which increased in units 3.4 percentage points In March, Samsung took 27.5% of the market — this is the highest figure since October 2013. In second place Apple, whose share in the first quarter was 10.2%, an increase of 0.3%. Lenovo has retained the third position, reduced its share from 9.3% to 6%. Reduced shares of a number of B-brands: Alcatel, occupied the fourth position, fell back to seventh (the share decreased from 8.3% to 3.9%), the Fly moved from fifth to eighth place (from 7.2% to 3.8%).
According to the “Euroset” for the first quarter of Apple’s market share in quantitative terms has increased in the first quarter from 10% to 11%, in monetary terms — was stable 33%. The share of Samsung in quantitative terms has increased from 21% to 25% in cash — to 27% from 24%.
According to leading analyst Mobile Research Group of Eldar Murtazin, the adjustment of the market was affected by two key events: the strong increase in the share of Samsung due to a return to the retail chains and the decline in the share of smartphones carrier brands that are not very popular.