Announcing in China the new iPhone 7 and iPhone 7 Plus red case, Apple declined to mention the campaign (PRODUCT)RED Special Edition, which is aimed at raising funds for the global Fund to fight AIDS. This fact drew the attention of TechCrunch.
In Russia and other countries of the world the new iPhone 7 and iPhone 7 Plus came with a special label (PRODUCT)RED Special Edition. Part of the proceeds from the sales of these smartphones, go to the Global Fund to fight AIDS in Africa. In China, Apple this action does not hold, the smartphones in a bright red case offered as another variant of the flagship devices. Any references to the program (PRODUCT)RED on the website also no.
The publication believe that it is not connected with the language peculiarities of the country, at the same Taiwan office official online is an indication of the action and relevant references. Rather, it is a conscious decision by Apple and is associated with the taboo topics of AIDS and HIV diseases in China.
Two years ago HIV/AIDS patients in China has been more than half a million people. Thus, over the past few years, the number of Chinese students infected with the virus has increased by a third. The problem has become so pressing that on campus began to sell kits to test for HIV.
In China sounded the alarm at the end of 2015: for the first ten months was registered 110,000 new infections. According to official data the number of HIV infections is 577 000 people, but authorities believe that in fact they are about 845 600.
Given the press reports, 86% of infected young people aged 18 to 22 years received HIV through homosexual relations. Experts believe that official figures are much lower than the real one. At the same time someone is officially recognized HIV-positive, his whole life is crumbling. A person can lose a job and housing, it can be expelled from villages and families.
Perhaps Apple believe that for Chinese users is inappropriate to mention once again about the acquired immune deficiency syndrome and the programme, which is aimed at raising funds for
the global Fund to fight AIDS.
A large-scale campaign aimed at fighting AIDS, would not have been as Grand without the participation of Apple. Copertina consecutive year, which is an invaluable contribution to this good cause, materially contributing to the development of the Global Fund to fight AIDS in the framework of cooperation program RED. Through the sale of red products, the company has raised more than $130 million.