In Los Angeles hosted the 67th ceremony main television awards USA “Emmy”. The event was broadcast a new commercial Apple dedicated to Apple Music playlists.
In a 60-second promotional video starring the actress Taraji P. Henson, Kerry Washington and singer Mary J. Blige. The plot of the video, the Director who gave the head of the company Selma Ava of Duvernay, Henson and Washington come to visit J. Blige, which includes his music Apple Music on 12-inch MacBook. Three girls dancing and having fun, switching tracks in playlists Apple Music.
One of the distinguishing features of the Apple Music service is the system of sets of playlists, which are operated manually by curators Apple. They are not created automatically using algorithms, and selected musicians. Selected curators playlists – pride Apple. In Google, characteristically, this way of interaction with music are considered obsolete. Last week the Chairman of the Board of Directors of the company Eric Schmidt criticized the principles of Apple Music.
“Ten years ago, to launch a streaming service, it was necessary to hire critics and editors who have been able to guess or ask, based on their elitist views, new music trends,” said Schmidt, referring to the Apple service. Schmidt believes that the best choice is an automated system that prompts the user music on the basis of their preferences.
Playlists, the new mixtapes.
Go ahead ladies!
@maryjblige @kerrywashington @TherealTaraji
— Apple Music (@AppleMusic) September 21, 2015
Apple has long invites celebrities for shooting in advertising Apple Music. In the previous promo video starring canadian singer Weeknd and American actor John Travolta. Video showed at the MTV Video Music Awards 2015.