Apple has released a series of promotional videos as part of the visual campaign “One night, filmed on the iPhone 7”. Four videos shot in Tokyo, Johannesburg, new York and Shanghai, published on the official YouTube channel of the company.
For their new promotional campaign “Shot on iPhone” Apple attracted a group of photographers who helped to capture the life from dusk to dawn using camera features iPhone 7 that allows you to take clear pictures in low light conditions.
The people, sights and the diversity of situations faced by photographers during the night, in the end helped to create a fascinating story with the night photography, which will be broadcast in 23 countries.
The camera in the iPhone 7 and iPhone 7 Plus have optical image stabilization, aperture of ƒ/1.8 and sectionseven lens for shooting photos and video in low-light conditions. Thanks to the camera’s sensor gets up to 50% more light than the iPhone 6s and optical stabilization reduces the blur associated with movement of objects and the phone in his hand.
One night in Shanghai:
One night in new York:
One night in Johannesburg:
One night in Tokyo: