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Apple has registered in Europe trademark “True Tone”

On Monday, the European office of patents and trademarks has granted Apple copyright to trademark “True Tone”. It covers the function of the “True Tone”, which refers to the flash of the iPhone, and display technology in the latest generation of the iPad Pro.

True Tone technology was first implemented by Apple in iPhone 5s. It automatically adjusts over 1,000 combinations of colors and their intensity, making pictures with the flash more natural. LEDs of two colors are different in intensity so as to adjust for ambient light and provide better lighting in the dark.

In tablets True Tone works on the same principle, but is related with the color temperature of the display. 9.7 inch iPad Pro for the first time in Apple devices is equipped with four ambient light sensors that automatically adjust the color of the screen to the ambient light. Due to this, the reading becomes more comfortable, comparable to reading a book.

Apple’s application requests a trade mark of the “True Tone” for international class 009 under a number of categories relating to hardware and software computers and peripheral equipment:

“Computers, hardware, wearable devices, peripheral devices; scanners; touch input devices; keyboard, mouse; light pointers; joysticks; game controllers; tablet devices; cables; devices with flash memory; USB devices; devices with SSD; readers barcode and others.”

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