The strengthening yen caused by monetary measures to stimulate the economy, caused some Japanese importers to reduce the cost of their products. Apple decided to lower prices on all models of the flagship of the iPhone range.
Apple hopes to increase sales in Japan by reducing the price of smartphones. Six months after the start of sales iPhone 6s and a month after the launch of the iPhone SE in the country, the company decided to reset the price of the flagship 10%.
According to Macotakara, the California giant has slashed the price of iPhone SE 5,000 yen (about $45) to the official Apple Store in Japan. Version with a storage capacity of 64 GB will now cost 59 800 yen (35 800 rubles), while on Thursday the price of the device was 64 800 yen (almost 38 900 rubles).
The correction in prices has affected the flagship iPhone model. In particular, reduced the selling price of the iPhone 6s 8,000 yen (4,800 rubles) and iPhone 6s Plus to 9 000 yen (5,400 rubles). 16-Gigabyte version of the iPhone 6s now costs 78 800 yen (47 200 rubles) instead of the previous 86 800 yen (52 000). The Junior model in the line of iPhone 6s Plus fell from 98 800 yen (59 200 rubles) to 89 900 yen (54 000). iPhone 6 dropped in price 7 000 yen (4 200 RUR). Some retail retailers have still not made a final decision about reduction of prices on products.
According to news agencies, the US dollar practically did not change in tandem with the Euro, while the yen is rising and is approaching the highest level for a year and a half. This week the price of the American currency against the yen fell to 107,92 yen. The strengthening of the currency due to increased demand for safe assets after the failure of oil-producing countries in Doha about the freezing of production.
Earlier it was reported that Apple is planning to revise the cost of the iPhone, iPad and Mac in Russia. According to sources in Cupertino to discuss the price decline in may from 7% to 11% on all products with the stabilization of the dollar at this level.