Since how iOS and Android started to compete with each other, the smart phone market was divided into several price segments, Apple and Samsung sold premium smartphones, other manufacturers were making budget devices.
Despite the fact that Apple continues to receive the greatest profit from sales of the expensive iPhone, the company is gradually taking market share of budget Android devices from manufacturers.
As reported by Fierce Wireless, the Apple company has become very aggressive to behave in the segment of prepaid smartphones. Prepaid virtually always means that you will get a cheaper machine of this class. And this makes sense, because one of the reasons the iPhone SE a – share market more affordable devices.
According to the statement, Fierce, Apple made a deal with Costco for the sale of Prepaid smartphones, also agreed with AT&T and Best Buy. Representatives of the American companies have been negotiating with the operators of the prepaid Boost and MetroPCS about selling iPhone SE the iPhone 6 and iPhone 5s.
And, apparently, the strategy worked – SE iPhone has occupied 5% of the smartphone market in the U.S. and 10% in the UK. As shown in the reports, many iPhone buyers were previously SE users cheap phones running Android.
Given the crazy popularity of iPhone SE can we expect from Apple release another budget smartphone. Previously to buy “Apple” smartphone at a low price was only a few years later after the release.
According to analysts, the price of anniversary iPhone 8 will exceed $1,000. The assumption is based on the cost of components for edge-to-edge machine with a new design and wireless charging.
It is expected that Apple will introduce the iPhone 7s and 7s Plus. Likely, their performance will be slightly better than the iPhone 7, but the price will remain the same. However, it is possible that the company will continue to conquer the market of budget devices and will offer the iPhone 7s or even iPhone 7 for $500. In this case, Apple will “kill” the rival, the Galaxy S8 and will not harm sales of the iPhone 8.