Today Apple opened a new store in the middle East, Apple Dubai Mall with a 57-foot frontage and a balcony with views of Burj Khalifa and Dubai fountain. The gala event was held on Thursday, April 27.
Apple Dubai Mall was conceived as a space where people could meet, communicate, learn something new and relax. In addition, this store represents a platform from which to watch the fountain, with spectacular evening shows. Here will be implemented and the new global programme Apple’s customer service, “Today in the Apple”.
“We represent your store as a modern urban space where people can communicate with each other, to shop, to learn something new and be inspired by creative ideas,’ said Angela Ahrendts, senior Vice President of Apple retail. — What could be better than meeting on-site with views of the Dubai fountain, Burj Khalifa and Dubai Mall. We are honored to be one of the most dynamic world centres”.
Next month the program “Today in the Apple” will launch in Apple Dubai Mall and all other 495 Apple stores: under this program, experts will conduct seminars on photo – and videography, music, programming, art and design, and much more. In the Apple Dubai Mall will host a number of high-profile events: live music concerts, meetings with Directors and photographers, master classes of leading world experts. Among the events on the opening day of the Live Art project with the participation of Myneandyours, as well as a performance by the musician Hamdan Al Abri and artist Sultan Al Ramahi in a series of Artist Duos.
Like many other major stores Apple, Apple Dubai Mall is designed as an open space with clear boundaries that allows you to combine the store and its surroundings. To soften the climate of Dubai, Foster + Partners has developed eighteen 11-meter movable wings Solar Wings that respond to air temperature. In the hottest time of the day they remain cool in the store, and in the evenings, open, inviting all to an open terrace.
The Dubai Mall Apple Store”s staff welcoming the first customers into the store ever! pic.twitter.com/EoWBYcHPPX
— Sarwat Nasir (@SarwatNasir) 27 APR 2017
A source of inspiration for the creators of this project were the Arab “lace” mashrabia: each wing Solar Wing is made by local craftsmen 340 polymer rods reinforced with carbon fiber. These 18 panels to form a structure with a width of 55 meters and represent the largest installation in the genre of kinetic art.
@tim_cook Congratulation on a new establishment! Dubai Mall Apple Store. Hopefully we will see one in Qatar soon ? pic.twitter.com/PPuqzY6gmo
— Abdulaziz Almuzaffar (@aalmuzaffar) 27 APR 2017
The first two Apple store in the United Arab Emirates since its opening on 18 months ago, took more than 4 million visitors to Dubai and Abu Dhabi. More people from all over the world will be able to visit the Apple store in the Dubai Mall, which represents the largest project of the company and Emaar is the most popular shopping and entertainment centre in the world for the last three years it was visited by over 80 million people. Apple terrace overlooking the musical fountains and the lake will be open until midnight for everyone.