Rumors of the impending deal appeared 9 December 2017. On Monday 11 December 2017, Apple representatives confirmed that the recognition service Shazam music came under the wing of the Corporation. About it reports BuzzFeed.
“We are very excited because the talented team of Shazam joins Apple said an Apple spokesman Tom Neumar.— Since the launch of the App Store, Shazam has always been one of the most popular apps for iOS. Hundreds of millions of people on various platforms daily, I use it all over the world.
Apple Music and Shazam form a harmonious and natural Union, help users to make exciting musical discoveries. We have exciting plans and we look forward to their implementation after the signing of today’s agreement.”
Shazam representatives also confirmed the fact of sale of the service. The exact amount of the transaction is not called. Experts suggest that it is at least 500 000 million dollars — that is the amount of investment was able to attract Shazam in 2015.
Buying service music recognition will strengthen the position of Apple in the world of music technology. And may increase the number of users of Apple Music subscription which is decorated almost 30 million people.
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