Vice-presidents of Apple Greg Joswiak, Dan Riccio, Phil Schiller talked about the reasons why the new generation smartphone iPhone 7 lost 3.5-mm audio Jack. Interview with top management was published by BuzzFeed.
“The audio Jack for more than 100 years — said Joswiak. — The last big innovation that is associated with it, was implemented about 50 years ago. And you know what it was? They made it smaller. Since then, nothing has changed. It is a dinosaur. It’s time to move on.”
According to Dan Riccio, 3.5 mm connector nothing but a hole filled with air, which stood in the way of innovation Apple the last few years.
“We had this 50-year-old connector that is completely filled with air,” added Riccio. — He just stood there, taking up precious, precious space inside the phone.
Riccio noted that in the iPhone there is a small fee Driver Ledge, which is responsible for the operation of the screen and a lighting system. Usually it is placed near the main camera, but the iPhone 7 and iPhone 7 Plus due to the use of new camera modules for it, there was no space, so developers had to find a new one. In the end, it is placed near the 3.5 mm Jack. But then was revealed interference of different components, including audio. Then Apple thought about giving from the audio Jack.
After 3.5 mm jacks removed, Apple realized that developers can now easier to install a Taptic Engine for the Home button, pressure-sensitive, use high-capacity battery, and also implement water-resistant.
“We abandoned this connector because I found a higher quality method of transmitting sound to the ear of the user, said Phil Schiller. — This has nothing to do with digital rights management (DRM, Digital Rights Management). This is the usual paranoid conspiracy theory”.
In Apple believe that the lack of a headphone port in the iPhone 7 is not a problem. Most owners of Apple smartphones use them with the bundled headset, which now has a Lightning connector. And if the user has expensive wired headphones included with the iPhone 7 comes adapter which does not degrade the sound quality and will not add inconvenience.