This year, Apple refused to conduct traditional campaign “12 days of gifts”. The distribution of gifts for the holidays, the company carried out every year since 2008.
From 26 December to 6 January as part of the shares of Apple have been giving away free content – apps, games, music, movies – including, for Russian users. The iPhone and iPad owners could download the app and get the ability to download digital content from the App Store and iTunes Store, which were picked up by the editorial staff of the shops. Each day a new special, which operated for 24 hours.
“A source in the company confirmed that Apple has decided not to conduct the promotion “12 days of gifts” this year. However, this should not be a surprise, given that on Christmas eve the company had not updated the app,” writes MacRumors.
In the past years in the framework of the owners of “Apple” technique could download so for music singles Justin Timberlake, Tiny Thief, the app Halftone 2, baby learning toy Toca house is the Comedy “home Alone”, the film “My dad Baryshnikov”, EP-album of the group “Mumiy Troll”, arcade Rayman Jungle Run, the app SoundHound.
Many users, however, were unhappy with the gifts — they say, saves the Apple and puts a really high-quality content. Why Cupertino decided to opt out of holding a special promotion this year, not specified.