Apple has revised the prices on Macs in eight countries. It is believed that the increase is due to the intention of the company to offset the costs associated with changes in the market value of the us dollar.
Apple on Thursday raised the prices of MacBook, MacBook Air, MacBook Pro, Mac Pro and Mac mini to consumers in Brazil, New Zealand, Norway, Malaysia, Mexico, Thailand and Turkey. In these countries, the prices of some models has increased by 20%. The prices in Australia, all the gadgets were worth up to AUD $ 200 more expensive.
In New Zealand Mac mini will now cost $ 899 new Zealand instead of NZ$749. Skyrocketed in price the Mac Pro, which costs NZ $ 5699 4499 instead. In recalculation on the Russian currency, the increase amounted to 50 000 rubles. MacBook Air is sold at a price of NZ$NZ 1599 to$2199, whereas new Zealanders buyers laptops for NZ$NZ 1399 and$1799 respectively. Finally, MacBook with Retina display rose by NZ $ 400 – NZ$1999 NZ$2399.
In Norway a MacBook with Retina display today sold at a price of 14 990 CZK instead of CZK 12590. In Brazil, the MacBook Air has risen from 8499 11499 reals to reals (the difference in 50 000 roubles).
In Russia in connection with sharp fall of the ruble against global currencies, the company adjusted the price of their electronics towards increased several times. In November last year, prices rose 3.5–17 thousand rubles for different types of products. In December the increase amounted to 9-45 thousand rubles. In April of this year prices reduced by 2 to 10 thousand rubles. In September, Apple again increased the cost of equipment: MacBook gained in value by 18%, the iPad Air 2 is 22%. Rose almost all the names except for the iPhone 6, iPhone 6 Plus and iMac with Retina 5K display.
This week Apple also raised prices in the App Store. The change relates to games and applications in shops Australia, Indonesia and Sweden.