During the announcement of the quarterly results of activities Apple CEO Tim cook touched on the topic of iPhone sales SE, which was released on the market less than a month ago and, accordingly, the statistics on it in the report not got. However, no figures, of course, he did not lead, being confined to the statement that now the demand for the model exceeds the supply, due to which she is temporarily a scarce commodity.
According to the publication DigiTimes, in the current quarter, Apple has increased the orders for chips for iPhone SE. Earlier it was expected that they will be ordered to release between 3.5 and 4 million units, but the new score exceeds 5 million approximately the same number of chips for iPhone SE the Cupertino-based company will book in the third quarter, say industry representatives.
At the same time reduced the component orders for iPhone 6s because of its declining sales, indicates the source. The decrease in demand for high-end models motivates the manufacturer to shift the center of gravity on the model of the middle and initial segments. Because these modifications are being sold at a lower price and with less gain, it is expected that the shift will affect the financial performance of the manufacturer.
At the moment when trying to purchase an iPhone SE through the Apple website the user encounters a warning about the need to wait for sending the machine for 2-3 weeks regardless of the selected models and colors, while the iPhone 6s is ready to deliver on the next working day. A similar pattern is observed not only in the online store, but also in the Apple Store. As CNET reports, the journalists of the resource is not managed to find the 4-inch iPhone in the free market or in one of the largest cities in the United States.
Recall that in the first quarter of 2016 Apple sold 16% fewer iPhones than in the same period last year. The decline in sales was also recorded in the segments iPad and Mac, while services, in contrast, showed revenue growth of 20%.