The first rumors that Apple is going to become a virtual mobile operator (Mobile Virtual Network Operator — MVNO), appeared about a year ago. Then the media actively exaggerated the theme, discussing the necessity of this step. Apparently, the “Apple” of mobile communications still to be.
Despite the fact that the press service of Apple officially refutes this information, the movement in this direction has been made. This, in particular, hinted, senior Vice President of Apple software eddy cue. In an interview with The Evening Standard he complained about expensive roaming charges in Europe. According to Kew, to use the services of most operators abroad is simply impossible due to high tariffs.
“You know, on duty, I am often in London and as no one else know how expensive Internet access and calls outside the home region, said eddy cue. – Of course, it’s sad. We’re trying to change. And we managed to achieve a small progress, although you have to agree with many people”.
Although no details Kew has not disclosed, such words did not appear by accident. In August of this year, Business Insider reported that the company from Cupertino has entered the active development phase of the operator’s own network in the format of EPCS. It became known that the company plans to directly provide users with iPhone and iPad communication services and mobile Internet. It is expected that the European market will be a test.
It is not known yet, how long will it take Apple to launch its own MVNO service. One thing is clear – Cupertino extremely interested in entering the cellular market. And, apparently, Apple will allow users to significantly reduce the cost of international calls and the Internet.
In favor of this also say Apple experiments in the virtual SIM card. With it, iPad owners will be able to choose the services of several operators, based on the preferences.
In April of this year, its own MVNO project launched by Google. The company uses a network of U.S. operators Sprint, T-Mobile, and Wi-Fi. Proprietary technology allows the smartphone to switch between the three sources, choosing the one that currently provides the best signal. The device can be switched even during the conversation, naturally, without interruption.