Apple sent to the Federal service for intellectual property (Rospatent) application for trademark registration of a television show Planet of the Apps, and Vital Signs. It should be published in Agency documents.
“Verbal designation of the Planet of the Apps (plenet of Jo EPS) — a phrase that can be translated to English as “planet of the apps”. The verbal description of the Vital Signs (vital sines) — a phrase that can be translated to English as “vital signs”, “important”, “vital signs”, – is spoken in the message.
In the spring of this year reported that Apple is working on a reality TV show about app developers. The project was given the name Planet of the Apps (the competition for the best joke declared open).
To do this, the company organized an open call. Potential participants were required to use the special form on the website and tell us about your promising idea, but also about themselves and their team in a short video lasting one minute.
The shooting took place in several stages in the period from late 2016 to early 2017. According to the official website, this week Apple completed filming Planet of the Apps.
While it is not clear which format will receive the television show the Apple. We can assume something like a Shark Tank with fewer venture capitalists and more viable conceptual products. The description says that the project is not just a TV show, and “a launch pad and business incubator for talented developers.” Winning the competition entitles you to a “some of the best experts in the field of technology and entertainment” as mentors, up to $10 million in venture investment, as well as “gold status” in the App Store.
With regard to Vital Signs, we are talking about the scene the series Vital Signs from rapper Dr. Dre, the rights to which had previously been acquired by Apple. The film tells the story of the life of Dr. Dre, who became an employee of the company after the purchase of Beats in 2014, and is the writer and Executive producer of the show.
The genre of the series is described as “a grim drama with too much violence and sex.” According to media reports, it is including “long scene with the Orgy.”
There are several reasons why Apple decided to get involved in a competition with the sharks for the production of exclusive TV content. Chief among them is the satisfaction of the curiosity of those who are waiting for the “Apple” giant innovative products and increase sales of Apple TV. In addition, the launch of its own video service with unique content is conducive to a steady growth of stock quotes of the company.